Events and Outreach Commemorate One of The Golden State’s Top Industries
Governor Jerry Brown has proclaimed the month of September California Wine Month in recognition of the wine industry’s critical impact on California tourism, economy, and quality of life. This is the eighth consecutive year that September has been acknowledged as California Wine Month, a designation shepherded by the Wine Institute, whose mission is to initiate and advocate public policy that enhances the production, promotion, and responsible enjoyment of wine.
According to the Wine Institute, “California Wine Month in September was proclaimed by Governor Jerry Brown to highlight the state’s rich wine history and all that its vintners and growers add to the lifestyle and economy of the Golden State. September is harvest time and the perfect time to toast the state’s ideal winegrowing climate, beautiful wine country landscape, our talented and ingenious winemaking families, our celebrated lifestyle and cuisine, and our commitment to sustainability and the environment.”
Coinciding with the annual winegrape harvest, several consumer tastings will take place across the state to celebrate California Wine Month. With over 70 California wines, artisanal cheeses and salumi, these tastings will take place at The Peninsula Beverly Hills from 6-9 pm on Thursday, September 6; and at the San Francisco Ferry Building Grand Hall from 2-5 pm on Saturday, September 22. For tickets, and to watch a “virtual road trip” throughout California’s wine regions, please visit www.DiscoverCaliforniaWines.com/RoadTrip.
Nowhere is a vibrant wine culture more evident than in Monterey Wine Country, whose flourishing wine industry has attracted the attention of media, consumers, and cultural tourists worldwide. Locally, several Monterey County wineries will commemorate California Wine Month with special offers for guests, including “Library Sunday at Morgan Winery (www.MorganWinery.com) which offers the opportunity to taste premium, older vintages of Morgan wine, handpicked by winegrower, Dan Morgan, and winemaker, Gianni Abate; and a Harvest Wine Dinner at the Chateau Julien Wine Estate (www.ChateauJulien.com), where winemaker Bill Anderson and the Chateau Julien team will have local grapes delivered by the truckload to be crushed, de-stemmed and pressed while guests sample Chateau Julien wines and chef-prepared hors d’oeuvres before sharing a fun-filled, family-style dinner in the cellar. For more information on special promotions at Monterey County wineries in honor of California Wine Month, please visit the Monterey County Vintners and Growers Association website at www.MontereyWines.org.
In coordination with this September’s release of the Monterey Signature Series Wine Collection, which showcases four of Monterey County’s nine American Viticulture Areas, the Monterey County Vintners and Growers Association will host a media tour of the region. This September 10-14, journalists and media from across the nation will participate in events throughout Monterey County that illuminate the uniqueness and extraordinary quality of Monterey wines. Additionally, Monterey Wine Country will participate in Sunset Magazine’s popular SAVOR the Central Coast Main Event, September 29 and 30 at the Santa Margarita Ranch. For tickets and more information, visit www.SavorCentralCoast.com.