We couldn’t be more pleased to announce that Rhonda Motil, Executive Director of the Monterey County Vintners and Growers Association, has been selected to present an overview and participate in a panel discussion regarding the successful CDFA Specialty Crop Block Grant, which was awarded in 2009 and completed this year, to the California State Board of Food and Agriculture. The presentation is taking place today, October 2, 2012, at the CDFA board meeting in Sacramento.
The grant was responsible for the creation of a thorough AVA map of Monterey County’s nine AVAs accompanied by new branding messaging, a new searchable database, and the Signature Series Wine Collection (a collaborative winemaking effort of some of the region’s top winemakers sourcing grapes from three vineyards within four AVAs for the blending of the Signature Series wines). In addition, the MCVGA was able to use the grant to bring national media attention to the region and provide key journalists in the wine industry with a greater understanding of the County and its AVAs.
As a result, MCVGA member wineries have experienced tremendous growth. Grower-vintners had hoped to have experienced a collective 10% increase in Monterey AVA wines. A sampling of over 20% of the winery membership indicated that all members experienced or exceeded this growth. Additionally, independent studies have confirmed a 23% increase in consumer awareness, with visitors now recognizing Monterey as a winegrowing region and participating in wine tasting while visiting the region.
Thank you, Rhonda, for your hard work! We are so lucky to have you!