The Franscioni family has handled the Salinas Valley soil for the past three generations. In the early 1890s, Silvio Franscioni Sr. settled a ranch outside of Gonzales with his beloved wife Maria and their children. What began as a dairy operation developed into a row crop farm. The owner of Puma Road winery Ray Franscioni, Silvio’s grandson, kept the farming tradition vibrant and alive. His dreams for business reached far past dairy cows and growing lettuce. While growing 6,000 acres of row crops, he began to delve into growing grapes.

For over the past 20 years, Franscioni has been a prominent grape grower in the Monterey County region. His operation has advanced into growing 2,000 acres of vines while simultaneously continuing the family row crop business. About half of the grape yield is grown in the Santa Lucia Highlands. The other portion grows in the Paicines AVA.

After the Franscioni’s became grape growers, they decided to craft wine themselves. The family produced their first bottle of wine in 2003 under the label of RF Wines. Years later, Puma Road Winery produces 4,500 cases per year. They proudly continue to grow 15 varietals. The winery is a thriving, local-based establishment that strongly reflects the Santa Lucia Highlands as well as the Paicines AVA. The earthy flavors and rich minerality of the soil creates the unique products one can only experience at Puma Road down the River Road Wine Trail.

Come visit our tasting room in the Santa Lucia Highlands! It is located on the original homestead the Franscioni family settled so many years ago. Experience the hospitality and local knowledge we pride ourselves on.

Opening Hours


11:00am – 5:00pm






11:00am – 5:00pm


11:00am – 5:00pm


11:00am – 5:00pm


11:00am – 5:00pm


Our Address:

32720 River Road Gonzales, CA 93926

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