Monterey County Conjunctive Labeling

On Friday, February 27, 2015, the members of the Monterey County Vintners & Growers Association elected to pursue Conjunctive Labeling legislation for Monterey County. On August 11, 2015 Governor Jerry Brown signed Bill 394 into action, taking effect January 1, 2019.


  •  Conjunctive Labeling is the labeling of a wine to show both the region and sub-region (AVA) or origin.
  •  All wines that include a Monterey County sub-AVA on the label will also include “Monterey County” or the “Monterey” (AVA) on the label.
  • It is a CA state law, governed as a recording with the Alcohol & Tobacco Tax & Trade Bureau (TTB), as well as California Department of Alcohol Beverage Control (ABC).


Consistent representation of Monterey County on labels will:

  • Build brand equity and loyalty for Monterey County wines and grapes.
  • Preserve and strengthen our position in the world wine market.
  • Increase sales of wines produced from Monterey County grapes.
  •  Increase recognition for every AVA within Monterey County, both well known and less familiar, and ensure that consumers understand where they are located.


  • 2015: Approval by State Legislature on August 11, 2015
  • January 1, 2019: Bottles produced on or after required to include Monterey County on label sub-AVA of Monterey County is also included.



  • ALL wine labeled with a sub-AVA that is entirely within Monterey County must also include the term “Monterey County” on the label. 
  • Wineries have creative flexibility on the font, size, and location of “Monterey County” within their label design.
  • There is a three year phase-in period, so the labeling law will apply to wines bottles on or after January 1, 2019.
  • The law will be enforced by the ABC.
  • EXEMPTIONS: If the wine includes any of the following on the label, “Monterey County” is not required:
    • “Monterey” (referring to the AVA).  (This provides a choice for wine labels with a sub-AVA within the larger Monterey AVA to label either “Monterey County” or “Monterey” AVA.)
    • “Central Coast”,  “California” or “USA” (or any other geographic area that is larger than Monterey County)

For more information, please contact:

Kim Stemler, Executive Director
Monterey County Vintners & Growers Association or 831-375-9400